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What is Link Building, and Why is so Important for SEO

It's time to learn about Link Building and it importance on SEO

What is link building and how it works
Author Jose Mesquita Avatar
by Jose Mesquita
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Link building is the process of getting other websites to link back to your website.

Building links is one of the many tactics used in search engine optimization (SEO) because links signal to Google that your site is a quality resource worthy of citation.

Why link building is so important?

Google’s algorithms remain incredibly dynamic, incorporating hundreds of data points and considerations for each search.

Search engines become increasingly sophisticated, but they still rely on users and third-party companies to help them determine what content is considered useful.

Links help search engines shorten that gap.

Beyond algorithmic benefits, back-links serve functional purposes for your website:

  • Contributes on-page value to readers

  • Provides referral traffic

  • Builds relationships within your existing industry

  • Indexes orphaned or isolated pages

  • Serves as a citation for research

Link building should serve as an extension of an effective content marketing campaign.

When you publish new content to your website, you should also build links to the page, within your website to other content posted previously, or to off-site to other authority content.

As paid media can help boost traffic to a landing page, the same will happen with a link to a popular website.

Both serve as an advertisement for that page and it is free.

6 steps of a successful link building strategy

  • Get to know your audience

  • Make a list of sites that appeal to your audience

  • Write great content

  • Match content to websites

  • Reach out to other website owners

  • Use social media!

Conclusion: link building is good for a growth strategy

A successful link-building strategy should always be aimed at bringing a new, aspiring audience to your website.

It will help higher ranking within Google’s Search Engine Results Pages.

As long as you consider link building as a way to reach out to other sites to get more visitors from that site, you’re doing it the ‘right’ way.

What must you do?

I’m a student of this matter because it helps me immensely in my quest for traffic to my Hub.

Let me share where I get some of the best information for SEO and back-links.

Find the best off-page SEO strategy.

I do not use WordPress anymore because I discovered ESTAGE, the best website-building platform that exists right now.

But in any way, have a look at this page from Yoast:

https://yoast.com/successful-link-building-strategy

Join my Private Social Network at no charge.

I offer some of the best courses, tutorial webinars, and tips for improving existing businesses.

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About The Author
Jose Mesquita

Jose is an online Entrepreneur, member of an elite community of highly successful internet entrepreneurs determined to positively impact the world - help millions break free from mediocrity and create the good life they've always wanted. We assist people build highly successful, location-independent online business systems that can provide unlimited income potential and time freedom and enable them to turn their dreams into reality faster than anything else they've tried. @AffiliateRevenueMultiplier

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